Smartphones are now a part of life. Without being restricted by time or place, you can cry while reading, check your own direction, and miss the past with your loved ones. You will feel the comfort. Wouldn't you be thrilled to think that you could use such a great tool for your work more? Radical Balance is a company that makes you wonderful by freeing you from time and place.


Watch over the lonely elderly with a smartphone
Introducing "Yurukone," an app that uses IoT and AI to alleviate the anxieties of lonely elderly people and young people with such parents.

  • Providing communication that maintains an appropriate sense of distance that can be continued every day without burdening both the young people watching over and the elderly receiving it.

  • Simple operability that even elderly people who are unfamiliar with device operation can easily use.

  • Reassurance of the child who is the watcher by checking the physical condition and survival of the parent every day.

My Love Affair with the Classics ー Jeans, Ramen, The Beatles, and Me

April 29,2025

When I was about 15 or 16 years old, I remember being completely captivated by the Levi's jeans, named with three-digit numbers like 501, while flipping through a brochure I had picked up at a clothing store. At the time, young men with long hair, clad in tastefully faded denim and adorned with expensive Native American jewelry on their chests and fingers, were everywhere in youth magazines like Hot Dog. In the countryside where I lived, treasures like those featured in the magazines were rare sights. That's why I used those magazines as textbooks, studying in advance where and how much I could get them. Whenever I had the chance to visit the city for a mock university entrance exam, I shopped with excitement and anticipation. It's a memory I look back on fondly. Thirty-five years have passed since then. Levi's is still going strong today, and now, as an adult, I find myself indulging in the luxury of buying reissues of vintage models that were too expensive for me back then.

Hungry - insufficien

March 31,2025

In my childhood, my family was not so wealthy. My allowance was smaller than those around me. I never played the arcade games my friends used to play for 50 yen a time. Instead, I was carefully nibbling on a box of snacks, which were more than enough for 10 yen.

The clothes are all given to me by my relatives. I couldn't buy expensive shoes like Nike, adidas, or puma, and it sounded good to say that they were unmarked, but I didn't know where they came from.

Backcasting

February 28,2025

A recent newspaper article was critical of business plans drawn up by companies, which often end up with boring targets such as a 10% increase in operating profit compared to the previous year. This makes it difficult to take concrete action to achieve the targets, and furthermore, it is difficult to motivate employees. The article emphasised the importance of setting an aspirational future state and calculating backwards from there to create a coherent storyline for realising it.

Forgiveness - without being too caught up in the past

January 31,2025

The US Trump president is on the move again. Many of his direct and indirect supporters who once opposed him with open hostility have changed their attitude and now follow him. Examples of this are the top executives of big tech companies, such as Elon Musk, who donated large sums of money to Trump, or his vice-president, Vance, who has been referred to as a mini Trump. In exchange for their loyalty, Trump appears to have forgiven the past and used them to his advantage.

loneliness

December 29,2024

Rabbits die when they are lonely - a phrase used in a drama about 30 years ago. Loneliness reduces a person's motivation and makes them feel strangely uncomfortable doing things that they would normally be able to do without any problems. Loneliness also makes people make mistakes because they cannot think properly.
 
Strategies to isolate adversary states by using such a situation against them are often seen in the international political scene.