No.0100:Break-even sales - light is best
March 30,2022

There is a sea creature called Bathynomus giganteus, which looks like a larger version of the roly-poly you find under a garden stone, and it has a record of living for five years without eating anything. Like the Bathynomus giganteus, I want to reduce the cost of living as much as possible, and even if the challenges I want to try don't work out, I want to keep the tenacity to somehow make a living.
 
It seems that many companies have fallen into the deficit due to the reduction of customers, sales, and profits as a result of the action restrictions imposed by Corona. Although the number of bankruptcies has been kept at a surprisingly low level due to the benefits provided by government support measures, the number of bankruptcies may gradually increase as the support becomes less and less. In order to survive like a Bathynomus giganteus when sales suddenly drop due to a sudden change in the external environment, it is necessary to lower the break-even point sales (the minimum sales required to avoid going into deficit). To achieve this, it is effective to keep fixed costs (e.g., company rent, the cost of purchasing equipment for factories and stores, and food and beverage costs for entertaining customers), which are costs that are incurred regardless of whether sales increase or decrease, low. Fixed costs come at a cost even when there are no sales at all, so if sales drop sharply due to unforeseen circumstances such as Corona's, a high fixed cost will put the company in a very dangerous situation.
 
Because of this, it is not hard to see that letting our sons learn luxury is a mild abuse that deprives their life force in a roundabout way. Because the fixed cost of life would go up. So I always want to tell them how nice it is to be frugal and simple. Once you become extravagant, it becomes the norm, especially when the knowledge you gain as a child becomes somewhat of a standard throughout your life, and it is not easy to change that. Just as McDonald's creates nostalgia for McDonald's through the Happy Set for kids, a product that is by far the best value compared to others, and creates a lifelong relationship and a lifetime of profits.
 
On a similar note, the report of Nikko Securities' stock trading scam made me feel that people's greed is truly hard to curb, and that they are evil. More, more, more! makes people unhappy. Without knowing enough, a lifetime is consumed by the race to collect money, and without being free from tension, happiness is far from reach.The objective is happiness, and money is one of the many means to achieve the objective (happiness). I believe that money is only one-third of the means to happiness. Nevertheless, it is a shame that one part of the means (collecting money) becomes the purpose of one's life.
 
That is why I always want to be a minimalist who is not bound by things or thoughts. Otherwise, I will be too busy protecting and trying to be. We are deprived of our freedom and forced to linger in a state that is undesirable to us.I prefer to be light without being obsessive. Minimal protection is good. If I am wrong, I absorb a little learning, quickly discard it, and change it. It is good to be like that. The other day, I came across the following expression in a newspaper and it stuck with me in a strange way.
 
Happiness is an result minus an expectation.
 
Expectations are good in moderation. Like a Bathynomus giganteus that stays strong without hoping for much at the dark bottom of the sea.
A song about quiet happiness at the bottom of the sea